Rebel Lieutenant builds free, independent price comparison sites for the moments when people are least able to shop around: when someone has died, and when a pet is ill. No sponsors, no paid rankings, no sales pitch.
The problem
Nobody haggles with a funeral director the day after a parent dies. Nobody rings round five vets while their dog is limping. Those are exactly the moments when people pay whatever they are told, and some businesses have built very comfortable models on that fact.
Prices are often published, technically. They are buried on page six of a website, written differently by every business, or tucked behind a phone call. Big groups have quietly bought up independent family firms and practices while keeping the local name over the door. Most people have no idea who they are really paying.
We think that information should be out in the open, free to read, and laid out side by side. So we collect it and publish it.
Active operations
Since 2021, UK funeral directors have been required to publish a Standardised Price List under the competition regulator's Funerals Market Investigation Order. The rule exists. The comparison didn't. Funeral Rate puts those lists side by side.
Compare what UK vet practices charge for the everyday things: consultations, vaccinations, neutering, dental work. Find out who actually owns the practice down the road.
Why the name
In Total Recall, the colony on Mars runs on one ugly idea: Vilos Cohaagen owns the air, so everyone pays his price. Down in Venusville, the mutants and miners of the underground resistance, led by the mysterious Kuato, refuse to accept it. Their whole fight comes down to one thing: switch on the reactor and give the air back to everyone.
We're not blowing up any mines. But the pattern is familiar. When a small number of players control something you can't do without, and keep the real costs out of view, they set the price. Information is our air supply.
Every resistance needs a lieutenant: the one who doesn't give speeches, just quietly gets the job done. That's us. We read the price lists so you don't have to, and we put them where everyone can see.
Rules of engagement
No subscriptions, no paywall, no premium tier for the "real" prices.
Nobody can buy a better position. Rankings follow the data, not the advertising budget.
Prices come from what businesses publish themselves, so every number can be traced.
We read websites slowly and follow their robots.txt rules. Transparency shouldn't mean being a nuisance.